How The Halo Franchise Has Contributed To The Success Of The Xbox

Halo by far is one of the most notable and popular game franchises in the whole world and since it’s inception has contributed massively to the success of Xbox and the accolades it’s attained.

It’s remained exclusive to the Xbox console alone during all of this time, in part due to the fact it was developed by 343 Industries, which in itself is a subsidiary of Xbox. The first game was released back in 2001 called ‘Halo Combat Evolved’ and was available on the original Xbox. 343 Studios are still responsible for developing all the latest Halo games.

The latest instalment in the franchise is Halo Wars 2 which was released in 2017 and is available on the Xbox One range. The next game to be released is Halo: Infinite which is going to be released alongside Project Scarlett, the new console, sometime in 2020.

Some of the Halo games have achieved record-breaking sales. Between all of the games thus far, they have sold over 65 million copies worldwide earning Microsoft and Xbox over $3.4 billion in sales.

However, Halo hasn’t just been influential when it comes down to the finances and sales records, it’s also created it’s very own culture with a very passionate and loyal fanbase.

One of the main characters in the game, Master Chief, has had a wax replica made of him which is on display in Las Vegas in Madame Tussauds.

The franchise has also come to Xbox’s aid when sales have slumped, for example when Halo 3 was released, the company was heavily relying on successful sales to try and recover a bit of market share after a considerable amount was lost due to the Nintendo Wii’s release.

Thankfully, the game was a hit and helped restore the positive image of the console that was beginning to slowly fade. 

Simply put, no other game has been more closely linked to the Xbox than that of the Halo franchise. Over the last 18 years, it has achieved considerable sales for Microsoft as well as becoming a cult icon.

The success of Halo was also a key marketing strategy as those who will have read positive reviews about Halo would’ve then wanted to go on and play the game, however they would only be able to do this if they had an Xbox.

Halo could also have been a huge deciding factor for many gamers when they had to make that ever crucial decision over whether to buy a PlayStation or an Xbox. After all, Sony does have games that exclusive solely to the PlayStation however they are dwarfed in comparison to the success achieved by the Halo franchise.

Going forward Halo will continue to grow and grow as we look forward to the release of ‘Halo Infinite’ alongside Project Scarlett.

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